• About Us

About Us

Master Retail Ltd T/a Fireworks Direct may be a relatively new name in the fireworks industry, but our Managing Director has over 20 years knowledge within the Fireworks industry. We have created this division of our retail business in response to a rapidly expanding customer base looking for premium fireworks at the lowest possible prices. Fireworks Direct will grow and develop in line with the demands of this sector, whilst the business will still be retained to serve national retailers. We started many years ago as a family business - and shall continue as such to ensure that our costs are kept to a minimum and personal service is retained.

Our ongoing mission is to introduce the concept of Total Quality into all aspects of our supply to you the customer. To do this, we will focus on three basic fundamentals of customer service - Quality, Cost and Delivery.

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We stock professional fireworks, wedding fireworks and display fireworks from all the leading brand and select only lines that we believe offer the right balance of performance and cost, of course safety is a pre-requisite that shall never be compromised. All enquiries and orders will be treated with appreciation and attention to detail. Customers should feel they have received a first class service and want to return again in the future.


Unlike many other suppliers, we will negotiate the best prices for our fireworks and pass on this benefit to our customers. We shall always endeavour to offer the lowest possible prices along with free advice and assistance wherever possible. Most of our fireworks are priced at half the manufacturer's RRP's or below. We will also run special offers at amazingly low prices right throughout the year.

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Subject to pack price and customer location, we can deliver your fireworks free of charge to suit your requirements. We supply Fireworks 365 days of the year and always carry large stocks to meet whatever your needs.

Our Team